Privacy Policy

AALO Brand Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from 


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number.) We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.


We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).

Additionally, we use this Order Information to:
Communicate with you;                                                                                        Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).


We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by:


Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.


If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.


When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at or by mail using the details provided below:

6218 Georgia Avenue Northwest, suite 727, WASHINGTON, DC, 20011, United States

"We for the people, specifically the youth. Each product tells a story of what I have been through or what I see in the world around me. This designer is not like other designers." Brenet Woods


This designer for the ones who relate, not for everybody...

Amaris Always Lives On

Don't let up.

AALO was founded May 18 2020. The brand was created and founded by Brenet Woods in hopes to keep her cousin, Amaris name alive. With incorporating real life situations into her designs, and bringing luxury together with urban streetwear, encouraging diversity in the urban fashion industry. Growing up, she didn't always want to be a fashion designer, she had other hopes and dreams but she always knew that she wanted to be her own boss. Brenet always shared a creative eye in anything she did, she just never knew her eyes would land on fashion.

"Me and Amaris were inseparable, we were the same age, I was just a few weeks older but if you asked her who was the oldest, she would say it was her lol. Growing up, we were always taught to chase our dreams, no matter what life throws at you, always get up and fight back. As kids, my family always made it seem like me or her had to be the one to really make something out of ourselves. Where we come from, you either get caught up in the cycle of being stuck in poverty, or you don't live to see what life truly has in store for you. Not to mention, both of our moms had us young as teenagers, so they always pushed us to be everything we can be. Amaris had the sports on lock, I mean any sport, I'm talking basketball, soccer, baseball, whatever, you name it. And, if she didn't know how to play the sport, it didn't take her long to catch on and be great at it. Me, on the other hand, I was always creative but I was shy with my creativity. I went from wanting to be a lawyer, an architect, to wanting to be a fashion designer and entrepreneur. When Amaris passed away, we were both 15 and I no longer had any interest in being anything, but I soon realized giving up wasn't an option. So, I came up with AALO Brand which stands for Amaris Always Lives On because the real ones never die, they live on."

Sure enough, Brenet dropped her first collection, her hat collection of trucker and bucket hats August 25th of 2022, it was rocky but she learned from every downfall. Going forward, AALO Brand is coming harder than ever, we're staying consistent and we're dropping pieces that communicate where AALO Brand is from and what it took for this brand to get here today.

Stay Tuned

AALO Brand is on the come up!